UNS vesti
17. 11. 2013.
TV content rating and protection of children analysis
The responsibility of the media and their role in informing the public is an important part of spreading media literacy, because in that way audiences (in this case, parents) are asked to take an active role.
In the European Audiovisual Media Services Directive (2010), it is stressed, among other things, that it is necessary to safeguard the public interest, to ensure the right to information and to protect minors from harmful content, thus providing a framework in which a diversity of media content should be developed. In line with the need to protect children from harmful content, the practice of having protected slots on radio and television has been introduced, meaning the prohibition of broadcasting content aimed at persons older than 16, or 18 before evening or night-time hours.
For the same reason, content rating systems are also being developed and distributed to various communication channels, so that broadcasters can inform the audience - parents - about media content that might be harmful to children of various ages by displaying appropriate rating information.
A rating system involves establishing criteria and adequately informing the public about the rating information used. Based on unambiguous information about the content, audiences can choose whether to view a programme or not, and not only when it is a matter of content harmful to children, but also upsetting scenes, vulgar speech, and scenes of violence and sex. The responsibility of the media and their role in informing the public is an important part of spreading media literacy, because in that way audiences (in this case, parents) are asked to take an active role.
Summary of the Analysis of national broadcasters' programme and complete analysis in Serbian, together with suggested criteria, please find below.
Komentari (0)
ostavi komentarNema komentara.